Building Wraps:  The New Face Of Advertising

You may have noticed the giant wall-sized signs that cover the entire front, side, and windows of buildings.  They have become a very popular way for advertisers to take their messages to the streets and they are typically very creative.  Most notably they have a huge impact on large audiences.  In fact, nothing may be more impactful to see, in regards to advertising, than a building wrap.  It’s big and usually bold and can transform dull looking windows into something spectacular.  Often times they are designed to look especially spectacular at night vs day like this one.

Night:

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Day:

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What Are Building Wraps?

Building Wraps are the latest and greatest in window film technology and are shaking up the promotional world.   Simply put they transform the exterior of buildings into giant advertising billboards but do not block the view from inside the building.  Best of all these promotional films are easy to apply and remove and can be changed out frequently. Essentially large corporate advertisers pay good money to lease the exterior window and wall space of buildings in high traffic areas or along highways where a lot of people will be exposed to their message- think (I-25 and Colorado Blvd).  With 3M solutions, there are no limits to what kind of buildings can be wrapped. Textured surfaces like brick or stucco, as well as windows or smooth surfaces,  are all viable substrates for 3M building wrap. They are both incredibly versatile, durable and striking, so it is no surprise many major companies use them to launch new products, as large-scale branding campaigns and to promote high profile events, like this one from Nike.

orm dull looking windows into something spectacular.  Often times they are designed to look especially spectacular at night vs day like this one.

The Benefits Of A Building Wrap

In the age of stepped up communication, building Wraps are reassuringly visible, dominating the local skyline and communicating a promotion to the wider community both outside and inside the building.  The benefits don’t stop there either.

Building wraps also:

-Harness your location and its aspect within the community

-Are highly visible from great distances

-Are unique and cutting-edge

-Hit audiences where they live work and play

There are also numerous benefits to the commercial buildings that lease the space for the window wrap as well.

-Monetizing the exterior of your building dramatically increases revenue

-Potential for return business from wrap buyer-meaning more profit

-All the benefits of traditional window film for your building’s occupants

-Helps your building stand out to the public and be remembered.

Scottish Window Tinting:  Denver’s Expert 3M Window Wrap Installer

From the high rises of Lodo to the luxury condos of Cherry Creek, there are a number of factors to consider when customizing and specifying the see-through graphics solution for a building wrap both on the advertiser’s side and for the location.  Things like– the length of the campaign, time of year,  the level of tinting on the glass and the culture of the people inside the building are all considerations that must be made.  Scottish Window Tinting of Denver can aid and manage the entire installation process from beginning to end.  As a trusted 3M installer, we are capable of doing high-quality building wraps big and small.  Whether you are an advertising agency looking to buy a building wrap for one of your high-end clients or your building is a potential wrap location, contact Scottish Window Tinting today for more details on what a 3M building wrap can do for you.